The international rug company enlisted Grant Design Collaborative to elevate their brand image to bolster their US presence. Grant developed a strategy that highlighted the company’s humanitarian initiatives and excellence in handcraft. The rebrand included a new identity, strategy and messaging, advertising, showroom and exhibit design, collateral and promotions. Having successfully elevated the brand in the hearts and minds of the residential design market, Grant was invited to design an area rug collection. For over a decade, the team has used various construction methods, fiber systems, and trendsetting color combinations to design an extensive body of work, including selections that have been featured in “Interior Design” magazine and remain in the top-selling SKUs for the company.