Longtime client, Jyl Craven Hair Design, retained Grant Design Collaborative several years ago to elevate their brand strategy. What began with a strategic look at the salon’s name, identity and messaging has evolved into an immersive collaboration that seeks to advance the brand’s mission of excellence in hair design. From interiors to advertising, collateral and even a confident new slogan, “Exclusively OTP!,” the project considers every aspect of the client experience. Cultivating an inspirational destination and aspirational lifestyle brand, the most recent phase included Grant’s design scheme of the world-class salon’s new addition. The expanded space design included new flooring throughout, strategic access points to integrate the adjoining space, contemporary decorative felt acoustical wall tiles, and a dynamic light box mural in the shampoo room. The backlit printed fabric mural creates a calming environment and allows for the signature large-format mural to change on a regular or seasonal basis.