Decca, the International fine furniture company known for its expert craftsmanship, custom design capabilities and designer collaborations, retained Grant Design Collaborative to develop a strategic roadmap aimed at simplifying their constellation of brands and humanizing and articulating the brand for the western market. Grant achieved a cohesive brand identity system for Decca by renaming and redesigning the identities of each segment: Decca Contract, Decca Home, and Decca Hospitality. The program also included product brochures, website, showroom design, and advertising.