Grant Design Collaborative crafted a comprehensive brand roadmap and North America launch strategy for Calma by Nurus, an esteemed Turkish commercial furniture manufacturer with a 98-year legacy. Our holistic go-to-market program included brand identity refinement, strategic market positioning, compelling messaging, and a dynamic launch at NeoCon 2025, the furnishing industry’s leading event for commercial design.

To make Calma’s debut truly unforgettable at NeoCon, our experience design campaign featured the innovative design of the Calma showroom on the 10th floor of The Mart, a striking exhibit activation in the building’s lobby, engaging environmental graphics, impactful collateral materials, product launch programming, trade advertising, captivating motion graphics, and memorable acoustic performances by the renowned Chicago Bucket Boys.

Interested in learning more about how we can elevate your brand’s presence? Contact us today to explore our collaboration with Calma and other leading international brands.