Frank Lloyd Wright founded organic architecture and, like Grant Design Collaborative, believed in designing with humanity. He once said, “The longer I live, the more beautiful life becomes.” We took our design inspiration from Wright’s philosophy in designing a comprehensive brand and messaging road map for Tiger Lily Estates, a new senior living facility located in Cartersville, Georgia. Built on the former location of the Gilreath Farm, the historic homestead was lovingly restored with careful attention to its past and thoughtful anticipation for its future.

The Grant team worked with Tiger Lily to promote their unique approach to senior living – restoring purpose and exploring newfound possibilities. The brand campaign featured a new identity, messaging, video promotions, social media launch, and website design, among other components. Our goal was to help the client write their story forward with a timeless and human-centered brand strategy and identity.