Grant Design Collaborative has redesigned the flagship website for The Association for Contract Textiles (ACT), the industry’s most trusted and reliable resource for textile and specification knowledge. The website is the primary hub for member engagement and highlights standards and initiatives on contract fabrics for architects and designers including in-depth information on ACT’s Voluntary Performance Guidelines and the association’s new Facts sustainability certification.
As remote design collaboration continues to increase, ACT’s board of directors desired global access to crucial specification standards and knowledge. As such, Grant established a responsive, mobile-first strategy for the site. Grant’s design and development team began with optimized design for smaller screens and expanded the user experience for desktop environments.
Grant collaborated with board members to achieve a site that combines the accessibility of ACT’s mobile app with a vibrant manifestation of their brand standards—both also designed by Grant Design Collaborative.
Accessibility informed and inspired the entire user experience. A robust content management system fuels the power of frequent updates and amended technical information, putting editorship and authorship directly in the hands of ACT. Therefore, edits and content revisions are made quickly and easily through a simple back-end interface.
According to ACT Executive Director Janan Rabiah, “Grant distilled our vision to its most essential elements and designed a website that engages ACT’s target users. The new site is responsive on all devices, easy to navigate and in keeping with our brand standards. It showcases all of ACT’s knowledge and thought leadership in an accessible and timely manner.”
Bill Grant, Grant Design Collaborative’s President and Chief Creative Officer says, “We enjoy our partnership with ACT and applying Grant’s classic design and modern strategy to advance their goals and objectives. The redesign of their website will assist the association in fulfilling their mission to promote the value of contract textiles.”
Please visit contracttextiles.org to see more.
