Grant Design Collaborative integrates modern strategy with classic design to create compelling brand experiences. Our work generates measurable and memorable results with timeless craft, emotional intelligence and sound methodology.
Point of View
Blackberry Farm / Set Wallcovering Systems
From where we sit, great design solutions derive from a thorough understanding of the clientâ€™s customer. In creating a new brand identity, marketing strategy and messaging for Blackberry Farm, Grant conducted qualitative interviews with past guests and discovered their favorite resort amenity was sitting in the rocking chairs to admire the Smoky Mountain vistas. Grantâ€™s rebranding program helped Blackberry Farm increase its occupancy rates to over 90% year round. In creating a new brand and all of the product design for Set Wallcovering Systems, we surveyed architects and designers to develop a new approach which earned Grant a Best of NeoCon Gold Award for product design.
ACT / Jaipur
The Association for Contract Textiles (ACT) retained Grant Design Collaborative to increase its awareness among millennials, and we responded with an identity update, an ACT Now! advertising campaign, and a mobile app that featured performance guidelines, glossary of textile terms and web links to all ACT members. Grant has also applied its design thinking and pattern development to create several product collections for Jaipur Rugs, including the top selling rug design in the companyâ€™s history. Grant Design Collaborativeâ€™s full range of product design for Jaipur can be viewed here:Â Jaipur – Grant Collection
Benson / Decca
Grant Design Collaborative has worked with Benson for several years. As a highly successful apartment marketing company, Benson experiences rapid growth and evolving branding needs. From a strategic brand road map to interior design and environmental graphics for their new headquarters, Grant works closely with Bensonâ€™s senior management to fuel their ongoing success. High-end furniture manufacturer, Decca, retained Grant to rebrand and align its four US divisions. Comprehensive marketing support of the brands has included identity design, showroom consultation, catalogs, website design, public relations and social media.
Dollars and Sense
Muzak / SignatureFD
How do you elevate Muzak? Grant Design Collaborative did it with an innovative exhibit design and promotional materials for the worldâ€™s largest retail trade show, GlobalShop. Grantâ€™s exhibit attracted show attendees with new props and sensory perceptions each day of the event, earning our firm a Best of Show for exhibit design. From elevator music to wealth management, great design is good business. Thatâ€™s why SignatureFD in Atlanta retained Grant to rename their successful firm, create a strategic road map for the future, design a new identity and develop marketing collateral to showcase their signature approach to wealth with purpose.